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Alder Publishing & Alder DAnce Music
I developed a distinct and influential logo for both Alder Publishing LLC and Alder Dance Music, designed to capture the brands’ core values while creating a versatile and memorable visual identity. The goal was to blend simplicity, adaptability, and creative storytelling, ensuring the logo serves as a strong foundation for brand recognition and future growth in a competitive, evolving industry.
The design thoughtfully integrates musical notes and an open book motif, symbolizing the brands’ deep connection to both music and literature. To further reinforce Alder’s mission of nurturing artistic expression, I incorporated a green color palette and tree-inspired imagery to evoke growth, harmony, and vitality.
This solution not only elevated Alder’s brand presence but also provided a flexible identity system adaptable across print, digital, and promotional platforms, positioning the company for long-term success.
Illustrator
Web
pencil and paper
4/10/24-4/16/24 current clients