In developing a distinct and influential logo for Both Alder
Publishing LLC and Alder Dance Music, the design aimed to embody the
essence of simplicity, memorability, and adaptability. This approach
ensures that the logo not only anchors the brand’s visual identity but
also supports its expansion in a dynamic industry. The logo creatively
integrates elements of music and literature, symbolized by subtle
musical notes and an open book motif. The use of the color green and
tree or plant imagery in the design further connects the brand with
themes of growth, harmony, and vitality, aligning with Alder’s
commitment to nurturing artistic expression.
Tools:
Illustrator
Web
pencil and paper
4/10/24-4/16/24 current clients
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